Logical Fallacies
Why are logical fallacies important to identify?
I am an intuition-driven person. I enjoy roles where I need to understand other people and their needs, towards improving their experience - typically as a statistics educator but lately as a UX researcher. My ability to deeply empathize with others has guided me well. But as I move into roles with more responsibility, it's important to have a more objective framework to complement my intuition.
A logical fallacy is an error in reasoning caused by incorrect logic, making the associated argument invalid. There are many types of logical fallacy. This article is intended to serve as a personal reference list of fallacies, to be updated as I encounter more out in the world 😅.
Ad Populum
Assuming that because the majority believes it, it must be true
Related to bandwagoning, this fallacy occurs when one assumes that because something is popular then its valid. However popularity alone doesn't validate an agument, although it's often used in marketing! Such arguments don't take into account whether this 'majority' is qualified or whether contrary evidence exists.
Texas Sharpshooter Fallacy
Cherrypicking data to make an argument
The fallacy occurs when a discussant doesn't consider the full spectrum of evidence, but instead picks specific patterns/correlations that suit their argument. Evidence that contradicts their argument is ignored or deemed statistically insignificant.
This fallacy gets its colorful name from an anecdote about a Texan who fires his gun at a barn wall, and then proceeds to paint a target around the closest cluster of bullet holes. He then points at the bullet-riddled target as evidence of his expert marksmanship.
Either/Or
aka False Dilemma
Making the oversimplifying assumption that there are only two mutually exclusive outcomes, when there are more
Rather than presenting a situation as a spectrum of possibilities, this fallacy presents a complex situation as one of only two outcomes. It misses out on opportunities to compromise or re-frame the issue in a new way.